If Ubuntu Linux wants to be a serious contender for use on desktop and laptop computers, then it needs to improve wireless networking support, DVD playback support, and proprietary multimedia playback support.
For example, the "native" audio format for Ubuntu is the "ogg" open-source format. Yes -- I've been told that the ogg format technically superior to the "mp3" format that is commonly used for internet audio. However, ogg's use is limited mostly to the open-source Linux community. Yes -- it's technically true that the mp3 format is a proprietary format.
However, most Windows and Mac OS users are expecting mp3 audio for podcasts and other online audio recordings. If a church wants to publish sermon podcasts that can be used by a majority of computer users, support for proprietary formats like mp3 is essential.
Automatix is a system utility that automates the setup of these proprietary multimedia formats on Ubuntu Linux.
And the Automatix and Ubuntu teams are starting to work together in order to improve the ease of use for future Ubuntu Linux users (target release for this is Ubuntu Linux 8.04 due to be released on 24 April 2008).